About Us

Select. Protect. Respect.


Why Masks and Why Now?

As native New Yorkers living in New York City, we found ourselves at the epicenter of America’s COVID-19 pandemic. The disproportionate impact of the coronavirus on the Latinx and Black communities where we grew up was especially difficult to witness. Watching the country come to a grinding halt, we endeavored to do whatever we could to help slow the spread of COVID-19 and help American businesses reopen safely.  With nearly 30 years of experience in Japan and South Korea, it was clear that a big part of winning this battle was well within our control and involved the broad adoption of appropriate masks.  In the face of a severe shortage of masks, we committed to finding a solution that would not only set the standard for protection and comfort, but also empower people to get back to work and resume living again, confidently and safely.

Out of necessity people have been forced to use masks and alternative face coverings that simply provide less than the best protection against the spread of COVID-19.  Wearing a high-quality mask is one of the most simple, yet powerful things we can do as individuals and as a community to slow the spread. So we are proud to offer American made nanofiber masks, one of the most advanced filtration and breathable materials on the market, for people who value comfort and protection and businesses who want to provide the safest environment for their workers, patrons and guests.

Nanofiber is a game changer in the world of face masks and we are committed to curating and offering only the best.


Select. Protect. Respect.




PURE-MSK, manufactured in Long Beach, California, is made from nanofiber, one of the most technologically advanced materials available. PURE-MSK delivers a combination of high filtration efficiency and breathability unmatched by any conventional woven mask. PURE-MSK filters more than 95% particulate matter down to 0.3𝜇m in size and at 4.38g is lighter than a sheet of paper. Prioritizing safety and functionality first, PURE-MSK provides a thoughtfully designed and comfortable face mask to use in everyday situations like work, travel or engaging in space when social distancing is not always possible. For more information about PURE-MSK please visit pure-msk.com